Company Page on LinkedIn: Tips to Create Brand and Increase Sales
Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform. To maximize the benefits of using LinkedIn to grow your business. It is essential to have an eye-catching company page on LinkedIn that clearly represents your business in a meaningful way.
LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. However, several thousand businesses report that, in at least one case, LinkedIn is more important than any other social media network. In fact, a recent survey indicated that the most important networking site for business marketers is LinkedIn.
Being active on LinkedIn is often considered the best way to connect online with your professional network. This is also include meet others in your industry, and hire qualified candidates for open positions.
What many don’t know is that it can also be used to generate leads and gather market research and prospects as well. If you are a business owner looking to generate more leads. You can use LinkedIn, by creating company page on LinkedIn, along with other sales strategies. To help you meet and exceed your sales goals.
How to Create Company Page on LinkedIn
Sign up for a LinkedIn account, if you do not have one (it is free). If you have an existing account, Login into your account.
- Go to the Home Page and click on the “WORK” button on the top right corner.
- Click on “CREATE A COMPANY PAGE”
- Choose the option that best represents your business. Either the “Small, Medium and Large Scale Business or any of the other two (2) options that fits your business.
- Fill the associated information
- Create the Business Page
And your business page is ready to fly on LinkedIn.
Top tips for creating a LinkedIn Company Page that will grab the Attention of your Audience
These are just a few of the tips that you can utilize to make sure that your company page on LinkedIn attracts the attention of your target audience.
Choose an Eye-Catching Banner
The first thing that most customers will see on your profile is the banner on your company page. That is why it is crucial that the banner you add to your company page is recognizable and effectively branded. Consumers and potential customers will like associate with a professional-looking banner and a high-quality company page. That provides useful information, products, and services.
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